Viatris: Pharma Ops Digital Strategy

Project Type: Global Experience System · Content & Governance Architecture

Role: Experience Strategist, Global Brand Activations

The Ask

Fragmented workflows and siloed content left Viatris diluted in a market where clarity and trust are paramount.

The Idea

Design a unified global experience system that aligned science, operations, and patient narratives under one scalable content and governance framework.

The Solution

• Experience architecture: Defined a global narrative spine connecting science, operations, and patient impact across touchpoints.
• Governance Model: Established modular content systems adaptable to regulatory needs while maintaining brand coherence.
• Market scalability: Designed frameworks deployable across 165+ markets with localized adaptation.
  

The Impact

• Operationalized a scalable global framework across therapeutic areas
  
• Reduced content duplication and workflow inefficiencies across regions
• Strengthened enterprise coherence in a highly regulated environment
  

This framework positioned experience not as campaign output, but as enterprise infrastructure.

Services

Systems Strategy | Content Orchestration | Experience Strategy | Global Alignment