Jessica Cats

CREATIVE STRATEGIST | BRAND & EXPERIENCE DESIGN

BUILDING CULTURAL NARRATIVES AND EXPERIENTIAL WORLDS ACROSS ART, FASHION, AND LIFESTYLE

I craft the strategy behind campaigns, exhibitions, and activations, translating cultural insight into narrative, and narrative into experiences people feel. My work bridges luxury and contemporary culture, shaping brand platforms, guest journeys, and activations that evoke emotion and build lasting connection. Rooted in cultural fluency and guided by storytelling, I bring ideas to life through experiences that make brands feel alive.

Great campaigns tell stories. The most powerful ones invite people to feel them. I craft the strategy that transforms ideas into experiences.

WHY I DO WHAT I DO

The heart behind my work

I believe the most powerful brand experiences don’t just communicate, they transform. They invite people to feel, to reflect, to see the world differently. For me, strategy is world-building: an architecture of feeling. It’s where insight becomes imagination, and imagination becomes cultural relevance.

I do this work because I’m driven by connection, by the belief that creativity can make people feel seen and part of something larger. Every project is an act of meaning, beauty, and belief made real.

WHAT I DO

I SHAPE CULTURAL RESONANCE THROUGH STRATEGY, INSIGHT, AND STORYTELLING.

Brand & Creative Strategy
Positioning, narrative platforms, and campaign frameworks that build cultural relevance and elevate brand equity.

Experiential & Activation Strategy
Concepts for pop-ups, launches, and hybrid activations that translate brand worlds into lived, shareable experiences.

Cultural & Audience Insight
Translating audience behavior and cultural signals into strategic frameworks that guide creative, content, and production with intention and soul.

IN THEIR WORDS

Partnerships fuel impact.

Jennifer Bender, UX Design Lead
“Jessica masterfully blends strategy, design thinking, and data-driven insights to create engaging and inclusive experiences.”

Aaron Spoto, Museum Educator
"Her deep insights into evaluation, experience design, and strategy introduced a new and exciting sense of creativity and innovation to the work we do."

Kevin M. Caldwell, Project Manager
“Jessica has a unique talent for translating complex, high-level strategies into actionable plans that drive real results.”

Jason Haque, Account Executive
"Jessica helped us navigate the most difficult challenges from digital conferences to websites and interactive apps."

Let’s Create Together

NYC | WORKING GLOBALLY