EXPERIENCE STRATEGY & SYSTEMS

From Cultural Insight to Scalable Experience Systems

I shape the strategy behind campaigns, exhibitions, and activations, translating cultural insight into narrative frameworks and scalable experience systems. My work spans contemporary culture and brand environments, from defining platform architecture and audience journeys to building modular systems that guide behavior, drive performance, and sustain long-term brand value.

Great brands don’t just tell stories. They build systems people can move through. I design the strategy that transforms insight into scalable experience.

WHY I DO WHAT I DO

The principle behind my work

I believe the most powerful brand experiences do more than communicate, they change behavior and build lasting value. They create systems people can move through, not just moments they passively consume.

For me, strategy is architecture. It connects cultural insight to structured experience, aligning emotion with intention and performance.

I’m driven by the belief that thoughtful design can create clarity, agency, and belonging. Every project is an opportunity to shape environments that are both human and scalable.

WHAT I DO

I BUILD EXPERIENCE ARCHITECTURE THAT CONNECTS CULTURE, SYSTEMS, AND STORY

Brand & Creative Strategy
Positioning systems, narrative platforms, and scalable campaign frameworks that drive brand clarity, cultural relevance, and measurable impact.

Experiential & Activation Strategy
Scalable experience architecture for launches, exhibitions, and hybrid environments, translating brand platforms into operational systems people can move through.

Cultural & Audience Insight
Translating behavioral and cultural insight into strategic operating frameworks that align creative, content, and production teams.

IN THEIR WORDS

IMPACT THROUGH PARTNERSHIP

Aaron Spoto, Museum Educator
"Her deep insights into evaluation, experience design, and strategy introduced a new and exciting sense of creativity and innovation to the work we do."

Kevin M. Caldwell, Project Manager
“Jessica has a unique talent for translating complex, high-level strategies into actionable plans that drive real results.”

Jennifer Bender, UX Design Lead
“Jessica masterfully blends strategy, design thinking, and data-driven insights to create engaging and inclusive experiences.”

Jason Haque, Account Executive
"Jessica helped us navigate the most difficult challenges from digital conferences to websites and interactive apps."

ROOTED IN NEW YORK, SHAPING BRAND WORLDS EVERYWHERE