EXPERIENCE STRATEGIST · CREATIVE DIRECTION
Jessica
Cats.
I shape the ideas behind
brand experiences.
I set the strategy and creative direction for environments, events, and digital platforms, then work with design and production teams to carry that thinking into what people see, do, and remember.
NEW YORK · WORKING GLOBALLY
See the work ↗
Selected clients
01 / SELECTED WORK
Ideas made
Ideas made
tangible.
Selected work across brands, technology, culture, and physical experience.
Making a brand’s first race weekend feel effortless.
I led the strategy for Genesis’s U.S. racing debut, which hosted 24 retailers and VIPs and 10 media guests.
Making an invisible system visible.
I co-led the strategy for a booth that Arctic Wolf called a central hub for conversations at RSAC.
Holding one experience across three sites.
I set the evaluation framework that guided planning across a gallery and two gardens.
02 / THE PRACTICE
From question
From question
to experience.
Four decisions shape how an idea becomes an experience: what it responds to, how it’s structured, how people encounter it, and what stays with them.
FIG 01 · AN IDEA TAKING SHAPE
EXPERIENCE ARCHITECTURE / 01–04
01
Question.
What needs to change, and for whom?
THE STARTING POINT