Jessica
Cats.
I bring a clear point of view to complex brand challenges. I define the ideas and experience systems that move them forward.
Experience Strategist · Creative Direction · New York
The whole
experience.
I work at the intersection of creative strategy and experience design, shaping how brands communicate through spaces, content, technology, and human interaction.
From the first question to the moment it meets someone.
At Czarnowski Collective, I lead creative and experience strategy across BMW Group programs. I establish the central idea, narrative direction, and experience journey, working with multidisciplinary teams to carry that vision through design and production.
My background in UX research, public health, and visitor evaluation informs how I approach creative challenges. I consider how people understand an idea, move through an environment, and build meaning across encounters.
I'm particularly drawn to complex projects where a strong creative point of view can bring many moving parts into focus.
Where the work comes from.
- Creative Strategist, Czarnowski Collective
- Accenture Song
- Havas
- NYLON
- The Huntington, Evaluation Manager
- MPH and MSW, Washington University in St. Louis
- Background in cognitive neuroscience
- BMW
- Genesis
- Coca-Cola
- Capital One
- Pfizer
- Arctic Wolf
- The Huntington
Thinking made
visible.
The notes, maps, and studies that come before a single wall goes up.
Mapping a shared performance drive, a midpoint reset, and two route choices for BMW’s Arizona launch.
Modeling the relationships between signal, space, and behavior across the experience.