Designing experiences  that  resonate

I’m a hybrid Experience Consultant, Producer, and Creative Strategist crafting immersive, story-driven environments that connect people to brands, cultural narratives, and audiences across physical, digital, and hybrid spaces.

With over a decade of experience, I lead cross-functional teams from early discovery through delivery, translating user research, audience insights, and brand strategy into exhibitions, pop-ups, activations, public programs, and hybrid platforms. My work bridges creative direction, spatial storytelling, and operational delivery to produce experiences that are meaningful, memorable, and highly functional.

I’ve partnered with cultural institutions, mission-driven brands, and creative studios to design environments that spark curiosity, invite participation, and leave lasting impact. Whether producing a branded activation, leading a hybrid campaign, or designing a multi-touchpoint public program, I bring strategic fluency, UX research expertise, audience insight, and hands-on execution to every phase of the process.

Core Capabilities:

  • • Experience Consulting & Creative Strategy
  • • Experiential Marketing & Activation Design
  • • UX Research & User Insight
  • • Cultural Insight & Audience Research
  • • Spatial Storytelling & Hybrid Experience Design


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